Abraham Baldwin Agricultural College

Website and brand identity for Abraham Baldwin Agricultural College.

Led a team of designers and developers through a massive website project centered around accessibility, responsive design, content structure, and design systems. My team and I designed the website while simultaneously rebranding the entire college. This was all happening while ABAC was merging with another school. It was a complicated year.

The round trips between strategy, web design, marketing, and branding led to the creation of robust online brand guidelines available to anyone.

Project Info